Go-to-Market Strategy and Initiatives

Denneen Services

Go-to-Market Strategy and Initiatives

We believe that growth comes from being better than your competitors at marketing fundamentals.

We help you develop integrated marketing programs that increase the number of customers and consumers committed to buying and using your products and services on a regular basis. Our approach is customer-, consumer-, and purchaser-centric, while also meeting the needs of your retail and distribution partners. In addition, we work on your behalf to get the most out of your agency partners, and remain engaged until execution of the following components is complete:

  • Channel, product, package, and pricing strategy
  • Communications strategy and management of advertising development
  • Key customer growth strategy
  • Integrated consumer engagement and purchaser activation
  • Marketing mix and spending optimization
  • Market rollout planning