We believe that growth depends on insight that illuminates better and new ways forward.
We invite you to review our recent thought pieces and share any insights you may take away.
Insights from CEO Mark Denneen |
Denneen & Company Perspectives |
|
|---|---|---|
"Capitalizing on the Global Economic Downturn"It seems counter-intuitive, if not ludicrous, to view our current global economic situation as a time of opportunity. Yet this is exactly what true market leaders do. Instead of simply managing the crises at hand, they keep their attention fixed on the future. They find ways to accelerate investment in initiatives underpinning their continued market leadership, understanding that the biggest mistake a company can – and will – make is turning inward. |
"Ten Ways to Get Optimal Performance from Your Advertising Agency"For most marketing executives, the advertising agency relationship is focused on just one thing: producing advertising that will drive business growth. While this is, indeed, the ultimate deliverable, there is a lot more to agency performance than delivering breakthrough creative and integrated media plans. |