By: Mark Denneen, CEO
August, 2009
It seems counter-intuitive, if not ludicrous, to view our current global economic situation as a time of opportunity. Yet this is exactly what true market leaders do. Instead of simply managing the crises at hand, they keep their attention fixed on the future. They find ways to accelerate investment in initiatives underpinning their continued market leadership, understanding that the biggest mistake a company can – and will – make is turning inward.
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