SmartThink®

Denneen Experience

SmartThink®

To receive a copy of any of the following Denneen & Company presentations, contact us at 617-236-1300 or email SmartThink@denneen.com.

Marketing Excellence to Drive Competitive Advantage

Marketing excellence is an aspiration of many enterprises, however translating the aspiration to reality can seem daunting. We explain the path to marketing excellence, highlighting the specific steps, capabilities, and considerations from developing marketing strategy to defining brand strategy to understanding customers to executing the marketing plan to managing the marketing function.

Harnessing Big Data to Enable Better Business Decisions

Many companies are swimming in Big Data from consumer demographics to customer transactions to internal business performance to macro industry trends. We examine Big Data best practices from industry leaders like P&G, Unilever, Kimberly-Clark, and L’Oreal who have integrated siloed data to create competitive advantage and to enable better business decisions.

Marketing Excellence in the 2012 U.S. Presidential Election

The 2012 U.S. Presidential Election was groundbreaking in its marketing leadership and innovation. We examine the 2012 election from a marketer’s perspective, highlighting the key marketing strategies and tactics that are applicable and actionable for marketers in all industries.

Co-branding, Co-marketing, and Marketing Endorsement to Engage Consumers in a Meaningful Way

Co-branding, co-marketing, and marketing endorsement can be effective strategies for brands seeking to better engage consumers and to generate new valuable offerings. We review the strategic objectives and considerations for these approaches, along with providing best practices and examples from the marketplace.