Boston, November 2009 – We believe organizations that possess a strong reputation and positive image have a strategic advantage over their competitors and achieve better business results. The active management of your reputation with all stakeholders can enhance growth, generate goodwill and create market value. Denneen & Company are experts at helping you to skillfully craft a Reputation Management strategy that leverages your brand, business performance, people and unique assets for growth.
Today's business environment presents both more opportunities as well as more risks for managing your reputation and business performance. Cultivating a strong corporate reputation through enterprise-wide communications lets you define your message and manage your image, contributing to better business results.
Denneen & Company offers a comprehensive approach to Reputation Management. Our approach is built on the same fundamental beliefs that have served our clients for sixteen years. We are both practitioners and consultants with the experience to understand your challenges and to create customized programs that translate vision into a differentiated and premier reputation.
Corporate Reputation Management Services Offering - We structure and lead you through a strategic process to create, enhance or refine your communications strategies to build and steward your corporate reputation. We achieve greater impact and leverage your resources towards measureable results through:
Boston, September 2009 – This summer, The National Academies' Transportation Research Board published Denneen & Company's strategic analysis of opportunities for growth in public transit advertising. Denneen & Company was selected in a competitive bidding process based on its comprehensive strategic approach and its research expertise. Through quantitative and qualitative research among media planners, advertisers, media sales agencies and transit agencies, Denneen & Company concluded that transit media could be repositioned to grow its share of the out-of-home media business to more than 11%. In addition to communicating more compelling benefits, the study recommends the building of a credible audience measurement system, the establishment of a trade group focused on promoting the media to target audiences, and introducing innovations, particularly in the realm of digital media. Jane Alpers, Denneen & Company executive vice president, presented the findings and recommendations to multiple audiences including the American Public Transportation Association (the trade association for transit agencies), the Outdoor Advertising Association of America, and the study's overseers comprising representatives of the Transportation Research Board, The National Academies, the Federal Transit Administration and general managers of the country's public transit agencies.
View the executive summary here.
View the full report here.
Boston, September 2009 – The Bay Area Rapid Transit District, which operates the well-known BART commuter rail system in the greater San Francisco area, selected Denneen & Company to help develop strategies for driving increases in ridership over the next 5-10 years. Fare revenue is BART's primary source of operating income, and it has seen significant compression caused by weakened employment in the Bay Area. BART's Marketing & Research Department engaged Denneen & Company to uncover fresh consumer insights from existing research, lead idea generation efforts, and identify key marketing strategies and initiatives for driving ridership growth.
Boston, July 2009 – The Division of Insurance has announced the findings of Denneen & Company's impact assessment, one year into the policy change that deregulated personal auto insurance rates. Through a quantitative survey of 4,500 Massachusetts drivers, Denneen & Company found that drivers across the state and of every segment of the population are much more satisfied with the new system, citing its fairness and improved choices of products, pricing and insurance companies. Working with economists at Wellesley College, Denneen & Company further found that Massachusetts consumers saved $270 million in premiums in the first year of the new system, a savings that potentially generated $800 million for the state economy.
View the public report here.
Washington D.C., July 2009 – Mark Denneen, a trustee of the Adams Memorial Foundation and member of the Executive Committee since 2007, was named Chair of the Program Development and Marketing Committee in June. The Foundation was established to construct an Adams family museum and garden in Washington, D.C. The Foundation is currently assessing sites and launching a design competition to construct a library and garden consistent with the vision and values of President John Adams, President John Quincy Adams and the Adams family.
The Program Development and Marketing Committee will be identifying the target audiences for the institution; planning content and program offerings; recommending program elements to be considered in the architectural design; and developing a marketing strategy and plan to engage interested parties. The Committee will help to identify potential contributors to support the project through design, construction and opening.
Boston, May 2009 – Jane Alpers has been elected to a two-year term as a director of The Boston Club, Boston's oldest and most prominent organization for senior executives and professional women. The Boston Club supports the professional advancement of women in leadership roles, and is the only organization actively working to increase the number of women on corporate boards and in c-level positions. Jane leads the Club's Research Committee, in which capacity she drives all member-directed research, analyzes member satisfaction and provides access to external research on relevant topics in leadership and advancement.