Boston, January 2009 – The leadership team of Milton Academy, one of the country's premier independent secondary schools, engaged Denneen & Company to address their competitive position in financial aid funding. The study benchmarked Milton to key competitors among both boarding and day schools, and included a financial assessment demonstrating that many more families are excessively burdened by the cost of secondary school education than previously thought. The results of the study were presented to the Milton Academy Board of Trustees in January, 2009 and were used to support a material increase in financial aid funding for the 2010 school year. The project findings are also informing the planning of Milton Academy's upcoming campaign to raise capital for its endowment.
Boston, Sept. 2008 – The Massachusetts Division of Insurance selected Denneen & Company to assess the impact to date of deregulation of the personal auto insurance market after thirty years of regulation. Denneen & Company will conduct research studies among Massachusetts consumers as well as insurance companies and insurance agents. The assessment also includes estimating the economic impact of the policy change on the Massachusetts economy. Denneen & Company will publicly report the study's findings in April of 2009.
Boston, July 2008 – Denneen & Company was selected by Symantec, a leading computer software firm, to provide the marketing and brand expertise for new consumer and enterprise product and service offerings in development. Denneen & Company will be integrated into the development team comprising software designers, developers, and other industry specialists. The project will entail developing and validating consumer value propositions and enterprise value propositions, identifying revenue opportunities, building financial models, and influencing top management's support of the initiatives.
Boston, September 2007 – In a competitive bidding process, Denneen & Company was selected by The National Academies and the American Public Transit Association (APTA) to "crack the code" on how to drive significant growth in transit advertising sales. Primary research among media planners, advertisers and advertising sales contractors will be used to identify issues and opportunities for transit advertising. The firm will be developing recommendations for transit agencies, their contracted sales arms, and their industry-level representatives. Denneen & Company's final report will be published by The National Academies Press in the last quarter of 2008.
Boston, June 2007 – Denneen & Company has hired Lee Navins to serve as an analyst for the firm, and Natalie Stokke as our research and administrative assistant. Lee comes from Mindshare, a global media company within the global marketing communications holding company WPP. At Mindshare, Lee developed econometric models to assess the affect of advertising on sales, assisted clients with optimizing allocation of media budgets, and analyzed media industry trends. Lee received his M.A. in forecasting and modeling from the State University of New York, and his B.A. in Economics from Union College. Natalie previously worked at Sony Pictures Digital as a media researcher. She graduated from the California State University in June 2007.
Boston, March 2007 – Johnson & Johnson Wound Management has hired Denneen & Company for assistance with the positioning of several new products. Wound Management is a division of Ethicon, the Johnson & Johnson Company's medical devices and equipment subsidiary. Denneen & Company, together with the creative team of Tantillo-Osborne, previously assisted Johnson & Johnson's consumer products division with product positioning and advertising development.
Boston, November 2006 – Denneen & Company is working with Massachusetts General Hospital, one of the world's leading medical institutions, to develop a new brand architecture that will assist the hospital in managing its portfolio of service and program brands. The firm previously worked with MGH to develop its institutional brand strategy, including the positioning of the hospital's nearly 200-year-old brand. An analysis of both a quantitative study involving more than 300 patients and a survey of the area's referring physicians served as the foundation for the brand strategy effort.
Boston, October 2006 – Atrius Health is the affiliation of five independent medical group practices in the western suburbs of Boston. Denneen & Company helped Atrius develop the brand positioning strategy that provided the foundation for the company's new name, along with a new visual identity and a transit advertising campaign. The brand positioning strategy was based on Denneen & Company's analysis of a quantitative study of patients and non-patients extending across the company's five medical groups. Denneen & Company also conceptualized and developed consumer research for the project.
Boston, October 2006 – Denneen & Company is working with Crunk!!! Energy Drinks to develop a business transition plan after the passing of founder Sidney Frank. The plan includes an interim operating plan and assistance with hiring a new CEO. The engagement marks Denneen & Company's first foray into the beverage industry.