Amidst the unprecedented impact of Covid-19, we recognize that many of you are now faced with significant uncertainty, often requiring revisions, and in some cases, wholesale changes, to your goals and strategic choices. To help guide your path forward, we developed a new white paper: ‘Strategy Adaptation in Turbulent Times’. We hope that you find […]
Denneen Company
Ronnie’s: Are You Lovin’ It?
Written by Chris Fan & Jacob Romansky Brand elasticity has its limitations, and McDonald’s might be stretching theirs beyond its zone of believability. McDonald’s has introduced a number of changes in its international stores that indicate a departure from its traditional brand positioning. In the UK, it launched a pilot program to introduce its new […]
2nd Annual Denneen & Company Super Bowl Advertising Review
As a growth strategy consulting firm, Denneen & Company is fascinated by Super Bowl advertising, including the strategic decision to advertise during the big game and the potential business impact that communicating your message to over 100M engaged viewers can deliver. Rather than rank the exhaustive list of 63 ads, we focused on identifying the […]
