Imagine traveling from San Francisco to Los Angeles in about 30 minutes. That is the idea behind Elon Musk’s Hyperloop, a transportation concept that will levitate and move “pods” at speeds of up to 760 mph. The proposed cost of a ticket down the West Coast? Twenty dollars. To some, that price will certainly sound […]
Chris Fan
CVS and Its Big Bet on Health
In February 2014, CVS Caremark announced its decision to stop selling tobacco products at all of its 7,700 locations nationwide in an effort to better align with their corporate purpose – to help people on their path to better health. By forgoing roughly $2 billion in retail cigarette sales per year according to CVS, CVS […]
David with Goliath: How Craft Beer Can Benefit from Acquisition by Megabrewers
*Image courtesy of Bloomberg Businessweek Most craft beer brewers have long considered mainstream beer producers the enemy, with one brewery going so far as to label one of its beers with, “Corporate beer still sucks.” The general attitude across the craft beer industry is that many craft brewers would “never, never sell to AB InBev, […]
How the Mattress Industry Was Caught Sleeping
The online mattress company Casper is altering the landscape of its mature industry by employing an innovative business model and strong marketing fundamentals. Certain consumers are now comfortable with making the big ticket purchase of a mattress online with minimal physical contact with the product, a giant step away from the typical “try before you […]
A Healthier Strategy for CVS
In February 2014, CVS Caremark announced its decision to stop selling tobacco products at all of its 7,700 locations nationwide in an effort to better align with their corporate purpose – to help people on their path to better health. By forgoing roughly $2 billion in retail cigarette sales per year according to CVS, CVS […]
Tecate’s Knockout Sponsorship: Is It the Right Move?
After years of disputes and negotiations, the most anticipated fight in recent history is set to occur on May 2nd. Floyd Mayweather and Manny Pacquiao will meet in the ring for the “Fight of the Century.” But, are they the only ones strategizing on how to win? Another contest has been brewing behind the scenes […]
